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Learning How to Nudge
In a recent article in the Wall Street Journal, a Ms. Ruthanne Lowe from San Jose, CA reported that three years after her participation in a Stanford University study on behavioral change, she is still...
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Keeping America Well
The internet has revolutionized retail. In travel, consumers use self-service websites to search for destinations, compare offers and purchase a vacation. Amazon has replaced the knowledgeable...
View ArticleProxies will have to do
During a recent planning call for a patient disease management program the discussion turned to metrics. Key to any program design is agreement on what outcomes will be measured and what will be deemed...
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Pharma Brand Managers, Are You Fungible?
In pharma, the focus is always on market share, market share, market share. Managers are measured by growth and their ability to counter new competitive entrants and offset contracting pressures by...
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The Nature of Superpowers
I recently spent two hours in a conference room with some really smart people and three accomplished musicians from a young, innovative Chicago-based chamber orchestra called Fifth House Ensemble. We...
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Three Key Strategies to Drive Better Patient Care
When it comes to health technology and new mobile apps, we often jump right into a discussion about cool features and social media. But the real question should be impact. What positive impact are we...
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Three Steps To Restoring Relationships in Pharma after a “Pinch”
At closerlook, we think a lot about relationships. We think about those that we have with our pharma clients, those that our clients have with their customers and especially those that we have with...
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What will make Patient Data Meaningful to Patients and Physicians?
In my last blog posting I noted that the thousands of health apps available today are beginning to generate good, accurate patient data. But just because the data is accurate doesn’t mean it’s...
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The Land of Oz
Dr. Oz and celebrity doctors like him have stirred up the medical community. Regardless of what you think about the accuracy of Dr. Oz’s claims and advice, he has created a huge audience of four...
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Pharma: Build “Around the Pill” not “Beyond the Pill”
For several years, pharma has attempted to move “beyond the pill” to offset declining product pipelines. The dream is to find new revenue opportunities. New business models. But as we’ve seen, these...
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